LAST UPDATED ON November 13, 2020

Top 10 Instagram Tools for 2019

Instagram boasts of a base of more than 500 million active users. The platform offers a range of features and tools...

Instagram boasts of a base of more than 500 million active users. The platform offers a range of features and tools which you can use to build an effective social media strategy for your brand. Instagram, in this sense, offers tremendous scope as well as opportunities to market your business. 

It’s also undergone many changes over the years. While it has a lot to offer, there’s plenty of competition on the platform for gaining reach. Barely putting out content on Instagram isn’t going to make you stand out. 

In order to ace your marketing and stand out on the platform, you need a fool-proof strategy. What better way to achieve this than with quality content, consistent content delivery and active interactions with your target audience. 

The right set of tools can help you achieve all these actions with ease. With the help of these Instagram tools, you can take your brand to the next level and move closer to your business goals. 

These are some of the top tools to help bring your brand to the top on Instagram.

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Unbox Social

Unbox Social

While it is important to put out engaging content consistently, it’s equally important to make sure that your performance is on track. Unbox Social provides important data related to your brand performance, which amplifies your Instagram performance. 

Unbox Social offers a suite of tools that you can use to analyze your Instagram activity and meet your business goals. 

With the social media analytics feature, you can uncover important insights on social media metrics through a comprehensive dashboard. The tool also helps you gain in-depth post insights as well as vital intelligence about your Instagram stories. Furthermore, you can use the tool to know when your audience is most active. 

You can use the Influencer marketing platform to find, run, manage and monitor influencer marketing campaigns. The Influencer Suite is a great tool for finding niche influencers to collaborate with. You can also use it to send detailed campaign briefs to your influencer partners. You can also monitor influencer performance using campaign reports. 

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Buffer

Buffer is your go-to tool for scheduling Instagram posts. Save time for more pressing problems rather than manually posting your content. Simply queue up your photos and videos on Buffer along with their respective copies on the tool. 

Use your social media calendar to schedule your posts and you’re done. All that’s left to do is wait for your content to be posted according to the dates you set. 

All in all, Buffer lets you enhance the efficiency of your content delivery on Instagram.

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Hashtagify

Hashtagify

You know how important hashtags are for enhancing your discoverability on Instagram. They help you expand your social media visibility and build a strong presence on the platform. Hashtagify allows you to build a thorough strategy with hashtags. 

You can find appropriate hashtags that’ll go with your content in mere moments. Hashtagify is a reliable tool that finds the right set of hashtags to use for your captions. It can also help you find hashtags for campaigns as well. 

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InShot

InShot is your go-to tool for editing videos, especially for Instagram stories.

It offers a range of features such as video trimming, cutting and editing. You can easily split long videos into multiple clips for your stories, too. Meanwhile, the tool always ensures that the final videos are in HD quality. 

You can also create interesting Instagram video posts as well as IGTV videos. 

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TINT

TINT

Peer-reviews are a powerful way to establish the authentic experience around your brand. Besides adding authenticity to your brand, user-generated content also helps you add to the versatility of your content. With that in mind, Tint takes your brand to the next level. 

Tint allows you to find, curate, own and showcase user-generated content across social platforms. In a few steps, you can collect, curate, and get permission from owners to use content. You can also make your social posts more shoppable for Instagram and add branding elements to your profile. Tint makes user-generated content work for your brand across social media platforms. 

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Social Rank

Social Rank

As important as it is to make sure you have quality content, it’s also vital to conduct an in-depth study of your audience. With Social Rank, you can do just that. It’s a reliable tool for tracking, sorting and organizing your followers. 

You can use filters like bio keywords, hashtags, and word search to split your followers across categories. Once you’ve created a list, you can customize them and export all the data associated into helpful PDFs. 

Additionally, you have the option to sort your audience through different criteria. Categorize your audience based on the most influential profiles, frequency of engagement, most engaged followers and so on.

In fact, Social Rank is a resourceful tool for executing surprise and delight campaigns on Instagram.

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Linkin.bio

Linkin.bio

If you want to use Instagram to generate website/blog traffic, Linkin.bio is the tool for you. We all know that you can only add one link on Instagram (unless you have more than 10k followers, in which case you can add a link to your Instagram stories as well). But for the majority of brands, you can only add a link in your bio.

Linkin.bio lets you leverage the space you have in your biography. It allows you to add a single personalized link in your bio to lead your audience to multiple link destinations. You can also add tags or links to your Instagram posts to lead audience members to specific websites, articles, videos and more. 

You may only be able to place a single link, but it can lead to multiple destinations on your website, blog, etc. 

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Canva

Canva

Instagram is a visual content platform, so you need to make sure your visual content is at the top of its game.

This is where Canva comes in handy. Canva is a photo-editing and design tool with multiple features that fine-tune your photos to perfection. 

You can also explore and use a range of templates that Canava offers. Whether you want to create an Instagram post, a thumbnail for your videos or an ad creative, Canva has you covered. 

It also offers a variety of vectors, icons, graphs and other such elements to enhance your photo content. 

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Shortstack

Shortstack

When it comes to marketing your brand on Instagram, contests and giveaways can be helpful in generating audience engagement. Shortstack is a good tool for creating contests, giveaways, quizzes and even landing pages for your brand. You can also customize with fun, interactive elements in a matter of seconds.

Shortstack also makes for a good tool to create and share user-generated content for your brand. You can gather all the content featuring your brand on the platform and display it. Once you have all the entries, you can pick out your winner. 

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Unsplash

Unsplash

Good quality pictures can help you take your brand to another level on Instagram. This is especially true if you’re a B2B brand and don’t have the option of posting product pictures. Unsplash helps you find high-quality stock photos relevant to your brand. All you have to do is select from a range of pictures that align best with your strategy.

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Conclusion

Instagram is a great platform to market your brand. But to make the most of your Instagram marketing, you can employ these tools for 2019. To quickly go over the key points, each tool offers its own special set of skills:

  • Unbox Social monitors your social media performance, runs influencer campaigns, and benchmarks your performance against competitors.
  • Buffer has streamlined content delivery.
  • Hashtagify finds appropriate hashtags for your content.
  • InShot enhances video content.
  • Tint finds and shares user-generated content.
  • Social Rank gets in-depth insights about your brand.
  • Linkin.bio leads your audience to multiple destinations with a single link in your bio.
  • Canva creates catchy social media posts and creatives.
  • Shortstack creates interactive Instagram contests and giveaways.
  • Unsplash sources stock photos for your account.

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