Everflow.io: Everflow.io is an affiliate tracking platform. Affiliate marketing in particular is a good match for ad tracking software because there are often multiple links that you need to monitor at the same time. Everflow.io’s prime benefits are added accessibility for any business owner, from both its pricing scheme to its advanced notifications systems and live charting of data. However, those with a more advanced understanding of affiliate marketing can also create both publisher- and advertiser-side templates, and customize the UI to their needs.
Adhawk: So much of advertising and marketing these days revolves around using Google to your benefit, so it’s only fitting that a product created by two former Google employees make this list. Adhawk is a combination ad tracking software/management platform specifically designed for your Google Adwords and Facebook ad campaigns. This makes large marketing spreadsheets a thing of the past by aggregating data from all your campaigns into one major dashboard, complete with real-time updates.
Bitly: Think of Bitly for the person who wants to get started with ad tracking software, but doesn’t have the largest budget to work with. The reason is that this is a free platform, and while it does track links and clicks from your ads, it doesn’t provide reports for you on said tracking. You’ll need to dig into the records to see how each ad is doing. However, you do get some other base benefits like link shortening and customization. Also, it’s cloud-based, which is a big draw for many people.
Linktrackr: If some of the benefits of Bitly sound great, but you’re willing to pay more to get to the next level, Linktrackr is a good match for you. This ad tracking software is also cloud-based, and tracks conversions as well as sales generated from your ads. Split testing also allows you to put your data to further use. The only drawback is that this doesn’t have scheduling as of yet, so you will need to use another piece of software for that.
As a final note, it’s important to mention that along with using data, one of the best ways that marketing and sales professionals learn is from hearing from one another. As a result, it’s a good idea to also listen to some of our curated top marketing influencers to help guide you on how to use the data you get from this ad tracking software.