LAST UPDATED ON December 19, 2023

10 Top Lifelock Alternatives – Which Wins in 2024?

As identity fraud becomes more common, almost everyone will run into it at some point in their lives. It’s very hard to avoid.

An identity thief is someone who wrongfully obtains and uses another person’s personal data in some way that involves fraud or deception. It’s typically done for economic gain.

Fortunately, many identity theft protection providers offer solutions to help consumers prevent and mitigate the risk of identity fraud.

One of the most widely used solutions is Lifelock, but it might not be the best fit for your use case.

If you are reading this page, much like yourself I was dissatisfied with Lifelock for a few reasons and decided to look for an alternative.

We spent the last three months testing 80+ identity theft tools such as IdentityForce, Aura, IdentityGuard and many other solutions. In this guide, we’ll compare LifeLock’s identity theft protection services against its top ten competitors.

When you finish reading this piece you’ll have all the information you need to choose the provider that will do the best job safeguarding your identity. (If you’re in a rush here is our final verdict below)

Final Verdict: We found that Aura was by far the best alternative to Lifelock based on the following factors:

  • More responsive customer service
  • Easier to select which features and solutions you want vs. being forced to buy big packages
  • Great fit for protecting my family and children
  • Ability to visually see a history of potential identity theft Aura was able to prevent daily

Now let’s get into our review of top 10 Lifelock alternatives, their features and how they compare.


10 Best Lifelock Alternatives 

Let’s be honest, plain and simple, if you’re reading this article right now you are probably not satisfied with Lifelock and are looking for a better solution. You’re in luck, here are the top 10 Lifelock Alternatives reviewed, ranked and rated. You can jump to each tool using the following links below: 


Identity Guard 

Identity Defense 

ID Shield 



ID Watchdog 

Experian Identity Works 

ADT Identity Protection



If you are pressed for time feel free to scan this quick comparison table of the Top 4 Lifelock alternatives and which features each one has for specific use cases.

Pricing$6.67/mo paid annually$10/mo paid monthly$7.50 paid monthly$6.99/mo paid monthly
Credit history monitoring YesYesYesNo
Identity theft monitoring YesYesYesNo
Password managerYesYesNoNo
Parental ControlsNoYesNoNo
Credit LockNoYesNoNo
Identity Theft InsuranceYesYesYesYes
Financial Transaction MonitoringNoYesNoNo
Change of address monitoringNoYesNoYes
Family PlansYesYesNoNo
Ease of useMediumEasyMediumMedium
24/7 customer supportYesYesNoNo
Money Back Gurantee60 days60 daysNoNo



When I first tried out Aura I felt I had an entire team of security specialists helping me and holding my hand every step of the way. I love when a company truly cares about their product, so much that they’re willing to hop on a call with you and guide you along when you first sing up.

Aura is a comprehensive identity theft protection service that provides a combination of identity monitoring, financial fraud protection, family protection, and identity theft insurance. 

To protect users against identity theft, Aura monitors their personal info, accounts, and IDs for signs of malicious activity, alerting the user if a hacker leaks their online account’ details or password from password manager or if it detects an unauthorized wire transfer. 

Aura also offers users whose identity has been stolen up to $1,000,000 identity theft insurance with 24/7/365 fraud resolution support, providing users with a dedicated identity theft and fraud specialist to help them remediate cases of fraud so that they can get the situation under control.  

Best Aura Features 

  • Aura fraud alert – real-time alerts via text, email 
  • Up to $1,000,000 identity theft insurance 
  • VPN with military-grade encryption
  • Antivirus and malware protection 
  • 24/7/365 US-based email and phone support 
  • identity monitoring service
  • identity protection service
  • identity insurance


  • Very responsive customer service
  • child and family identity theft protection
  • Identity theft alerts 
  • Ample identity theft insurance coverage
  • 24/7/365 customer support 
  • 60-day money-back guarantee 


  • No free plan  


The Basic individual plan starts at $10 per month billed annually with online account monitoring. The Total version costs $20 per month billed annually with credit monitoring and Bank account monitoring. The Ultimate version costs $30 per month annually and includes white-glove fraud resolution. 

You can head over to this page to take a look at how Aura compares to Lifelock.



Identity Guard 


Identity Guard is an identity theft protection solution also owned by Aura that offers full-spectrum protection against fraud with a combination of dark web monitoring and three credit bureau monitoring. Identity Guard uses IBM Watson to identify online threats and notifies the user via notifications and emails. 

The solution also provides users with risk management scores and reports. Risk management reports enable users to see how their habits are increasing or decreasing their risk of fraud so they can make changes to reduce the chance of falling victim to a fraudster. 

If a consumer does fall victim to identity theft, then Identity Guard offers coverage up to $1 million in stolen fund reimbursement and provides them with a personal case manager to help them respond quickly. 

Best Identity Guard Features 

  • Bank account monitoring to identify illegitimate transactions 
  • Dark web monitoring to detect data leaks  
  • Risk management reports 
  • US-based customer support 
  • Up to $1,000,000 identity theft insurance 


  • AI-based detection of identity threats 
  • Risk management scores 
  • High insurance coverage 


  • Credit reporting agency monitoring isn’t included with the base plan 



Pricing starts at $7.50 per month for the Value package with dark web monitoring, theft insurance, and data breach notifications. The Total package starts at $16.67 per month billed annually with risk management reports and bank account monitoring. The Ultra version starts at $25 per month billed annually and includes white-glove resolution and credit bureau monitoring. 


Identity Defense

Identity Defense is an identity theft protection service that offers continuous monitoring of your personal information against fraudulent activity, alerting users of attempted use of their identity, bank information, credit check by email and text.  

The service also recovers stolen funds you may incur and includes identity theft insurance coverage of up to $1 million to cover expenses in remediating fraud cases. Users also have 24/7 access to white-glove restoration specialists, who assist in identity restoration, completing paperwork, and communicating with creditors. 

Best Identity Defense Features 

  • Real-time alerts on fraudulent activity 
  • Social media account monitoring for unauthorized activity
  • Add fraud alerts to your credit file 
  • Access to dedicated ID theft protection specialists 


  • Email and text alerts 
  • Comprehensive social media monitoring 
  • $1 million insurance coverage 


  • If you want monitoring of all three credit bureaus you need Plus or Complete plan
  • Credit monitoring not included in cheapest tier plan


The Essential package starts at $6.99 per month with fraud monitoring, change of address monitoring, dark web monitoring.  The Complete package starts at $19.99 per month and includes annual credit report & scores monitoring, bank account takeovers and social media monitoring.





ID Shield is an Identity theft protection service that provides complete identity monitoring and alerts you when changes are made to your personal details, banking account, or credit reports. ID Shield offers credit bureau monitoring with all three credit bureaus; Transunion, Equifax, and Experian. 

The service also scans the dark web to ensure that  your personal information isn’t exposed. Similarly, social media scans allow you to monitor your Facebook, Twitter, LinkedIn, and Instagram accounts for content that could damage your reputation online. 

ID Shield is an excellent alternative to Lifelock because it offers unlimited one-on-one consultations with an ID theft specialist, who can provide you with guidance on how to prevent future fraud and respond to malicious activity effectively.

Best ID Shield Features

  • Continuous monitoring of credit reports 
  • Real-time alerts on fraudulent activity 
  • Dark web monitoring to identify leaked private information 
  • Social media monitoring to detect offensive content 
  • Unlimited support from ID theft specialists 


  • Alert updates 
  • Thorough credit monitoring 
  • 24/7/365 phone support 


  • High cost



Pricing starts at $13.95 for the 1 Bureau package with Transunion credit monitoring and bank account monitoring for individuals. The 3 Bureau version starts at $17.95 and provides credit bureau monitoring and fraud alerts for Transunion, Equifax, and Experian. 




ReliaShield is an identity theft protection service that offers a mixture of personal information, dark web, social security card and social security number, change of address, and court records monitoring. ReliaShield notifies you whenever your information is leaked to the public or changed without your permission. 

For instance, the service can identify when a fraudster makes an unauthorized withdrawal from your bank account or applies for a credit card in your name. This helps you to detect fraud earlier. 

If you do encounter fraudulent activity, then you have direct access to support from a recovery specialist who will help guide you on how to restore your credit to its normal state. There is also insurance coverage of up to $1,000,000 to help you recover from the financial fallout of fraud. 

Best ReliaShield Features 

  • Dark web monitoring  
  • Three-bureau credit monitoring 
  • Up to $1,000,000 stolen funds and expense reimbursement coverage 
  • Monthly credit score tracker 
  • Recovery specialists to help you restore your credit 
  • 24/7 customer service


  • Proactive fraud alerts 
  • Three-bureau credit monitoring 
  • 24/7 customer service 
  • Free cancellation 


  • Single and three-bureau credit monitoring not included with base package 


Prices start at $7.99 per month for ReliaShield Essential for personal information monitoring, dark web monitoring, and more. ReliaShield Prime starts at $14.99 per month with social media monitoring and single bureau credit monitoring. Finally, ReliaShield Elite starts at $21.99 per month with three-bureau credit monitoring and a monthly credit score tracker. 




PrivacyGuard is an identity and credit monitoring service that allows you to monitor your identity online and offline. The PrivacyGuard service monitors the surface and dark web to identify when hackers share your personal information, such as your date of birth or credit card number, online. 

The service delivers daily credit monitoring alerts that provide users with details on changes to their credit, such as queries to their credit file or requests for credit. PrivacyGuard also enables users to view a triple-bureau credit report.

In terms of post-fraud support, PrivacyGuard allows users to work with a fraud recovery team, who will help to contact creditors, dispute unauthorized charges, file paperwork,  and support them throughout the dispute process. 

Best PrivacyGuard Features 

  • Public and dark web monitoring 
  • social security number and credit card monitoring included
  • Real-time alerts on changes to credit file 
  • Three-bureau credit report monitoring
  • Award-winning fraud recovery team


  • Three-bureau credit monitoring 
  • Identity fraud alerts 
  • Paperwork support 


  • Expensive compared to many other solutions 
  • No insurance coverage 


Prices start at $19.99 per month for PrivacyGuard Credit Protection with 24/7 triple-bureau credit monitoring. PrivacyGuard Total Protection starts at $24.99 per month and includes surface web scanning, dark web scanning, and a dedicated ID Fraud Resolution agent. 


ID Watchdog 

ID Watchdog is an identity theft protection and fraud monitoring solution that offers users credit report monitoring, dark web monitoring, high-risk transactions monitoring, public records monitoring, and USPS change of address monitoring, alerting users on fraudulent activity via the ID Watchdog Mobile app. 

One of the areas where ID Watchdog stands out from Lifelock is its support for family users. For instance, you can create a Child Credit Lock, creating a credit report for your child, and then locking it to prevent creditors accessing it and fraudsters from taking out credit in your child’s name. 

There are also social networking alerts that notify you about any cyberbullying or slander directed at family users on Facebook, Twitter, Instagram, LinkedIn, and YouTube to help prevent harassment and misinformation.    

Best ID Watchdog Features 

  • Child credit lock 
  • Fraud alerts via ID Watchdog Mobile App 
  • Up to $1,000,000 identity theft insurance 
  • 24/7/365 US-based customer support 
  • Lock your credit report 


  • Dedicated US-based fraud resolution support 
  • Family protection features 
  • 30-day free trial 


  • 3-bureau reporting not included with the base plan 


Prices start at $14.95 for the ID Watchdog Select package with one-bureau credit report monitoring, dark web monitoring, and high-risk transactions monitoring. The next package is the ID Watchdog Premium which costs $21.95 monthly and includes integrated fraud alerts, social account monitoring, and more. 



Experian Identity Works 

Experian Identity Works is an identity theft protection service produced by Experian that includes identity theft monitoring and dark web surveillance. With Experience Identity Works you can conduct three-bureau credit monitoring for Experian, Equifax, and Transunion to help you identify if fraudsters have applied for unauthorized credit. 

The service also comes with Experian CreditLock, which enables you to lock your credit file. This is useful if there is unauthorized activity on your account. Experian Identity Works provides you with alerts on new credit applications, so you don’t need to monitor your credit file personally to detect fraudsters.

Experian Identity Works also includes a dedicated fraud resolution response team who can help to remediate fraud cases quickly. There is also $1 million in identity theft insurance to protect against financial damage. 

Best Experian Identity Works Features 

  • Identity theft monitoring 
  • Real-time alerts on credit applications 
  • Dark web monitoring 
  • social security number and credit card monitoring included
  • three-bureau credit monitoring 
  • Lock your credit file with Experian CreditLock 
  • Up to $1,000,000 theft insurance coverage 


  • Comprehensive dark web surveillance 
  • Real-time alerts 
  • Convenient CreditLock
  • 30-day free trial 


  • Limit of $500,000 insurance coverage included with the base plan 


Prices start at $9.99 per month for the IdentityWorks Plus package with dark web surveillance and up to $500,000 insurance coverage. The next package is the IdentityWorks Premium package which costs $19.99 per month with financial account activity, identity validation alerts, payday loan monitoring, and up to $1,000,000 insurance coverage.


ADT Identity Protection

ADT Identity Protection is an identity theft monitoring and credit monitoring service designed to monitor the dark web continuously for personal information such as your credit/debit card details, bank account number, SSN, driver’s license, phone number, and more. 

The service produces alerts on fraudulent activity, which you can view through via an online portal. This makes it easier for you to identify if an individual leaks your information online. If you find anything of concern, you can contact the support team via a toll-free phone number. 

With up to $1 million in expense reimbursement, ADT Identity Protection offers a level of financial protection on par with all of the top competitors at a competitive price point with up to 120 days to file a reimbursement claim after the theft event. 

ADT Identity Protection Best Features 

  • Identity theft monitoring 
  • Credit monitoring 
  • Change of address monitoring 
  • Daily credit monitoring alerts 
  • 24/7 incident response support 
  • Free annual credit report 


  • Credit monitoring alerts 
  • $1,000,000 expense reimbursement coverage 
  • 24/7 fraud resolution support 


  • Limited features 


Prices start at $9.99 per month for identity theft, credit and dark web monitoring, and up to $1,000,000 expense reimbursement coverage. 



myFICO is a credit and identity monitoring solution that allows you to monitor credit reports from all three bureaus and view your FICO scores. With three-bureau reports, you can view side-by-side comparisons of your credit reports from each credit provider, helping you identify any suspicious activity. 

The service also notifies you on credit account activity, including address changes, creation of new accounts, and late payments, giving you a heads-up if any fraud takes place so that you can take action early. 

In terms of identity theft protection, the service scans online websites and databases, and public records for your personal information and alerts you if anything is discovered. There is also up to $1,000,000 identity theft insurance and 24/7 US-based support to help you recover from fraud more effectively. 

Best myFICO Features 

  • Three-bureau credit report monitoring 
  • View your current and historic FICO score
  • Receive alerts on changes to your credit 
  • Up to $1,000,000 identity theft insurance 


  • FICO score monitoring 
  • Comprehensive three-bureau credit monitoring 
  • $1,000,000 identity theft insurance 
  • 24/7 support 


  • Identity monitoring not included with the base plan 
  • Expensive  


Prices start at $19.95 per month for the Basic version with 1-bureau Experian coverage and monthly updates. The next package is the Advanced package which costs $29.95 with three-bureau coverage, identity monitoring, and quarterly updates. The Premier version costs $39.95 per month and includes all the features of the Advanced package with monthly updates. 



Pros and Cons of Using Lifelock 

Lifelock is an identity theft protection company that comes with the antivirus solution Norton360 from Symantec. Lifelock providers users with a mixture of credit monitoring service, dark web monitoring, ID verification monitoring, and data breach notifications.

When using the service, users can lock their TransUnion credit file in one click, receive notifications on fraudulent credit and property ownership by text, email, and phone calls, decreasing the likelihood of getting caught out by a fraudster.

However, while Lifelock is a popular solution among consumers, it isn’t the only identity theft protection service on the market. There are many alternative identity protection solutions that offer more comprehensive identity monitoring features, and greater post-fraud support. 

Best Lifelock Features

  • Credit monitoring service
  • Phone takeover monitoring
  • Antivirus software Norton 360
  • Email, phone, and text alerts 
  • VPN included 
  • Stolen funds reimbursement between $25,000 to $1 million 


  • 24/7 customer support  
  • Up to $1 million of cover for stolen funds reimbursement 
  • 60-day money-back guarantee 


  • Base lifelock plan has limited features 
  • No identity theft insurance offered


Lifelock Isn’t the Only Identity Protection Solution! 

If you want more protection against fraud than Lifelock provides, then there are plenty of low-priced alternatives available to choose from with extensive insurance coverage. The most important thing is to pick a provider that you trust to protect your personal information. Speaking of that – if you’re looking for a VPN to protect your personal information when using public Wifi (instead of full-fledged identity theft protection) check out our UltraVPN review.


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