Articles

When I founded TopicRanker.com, I had no time or budget to buy fancy software. I had to get SEO and lead gen marketing going fast to build up my MRR so I could pay the API costs. What I found is that using the right tool appropriately allowed me to level the playing field and […]

How many times did you happen to see an email with badly written copy, poorly rendered images, or broken links? It happens all the time, in fact, 80% of emails have at least one typo or a broken link or image in them. But such a blunder can cost a company a spoiled reputation no […]

If your business is on Instagram, but you’re not using direct messages (DM) to talk to your followers, you’re missing out on one of IG’s most exciting features.  What is a DM? DMs allow you to chat directly to customers on a platform where many of them spend hours every day. You can use DMs […]

There was a time, not too long ago, when managing a marketing campaign involved a lot of guesswork. Hard data about customers and target audiences was hard to come by, A/B testing might involve sinking thousands of dollars into postage for a direct mail campaign, and–worst of all–the effectiveness of a campaign could only be […]

SaaS (Software as a Service) tools have become indispensable for sales teams. Choosing the right ones can be the key to unlocking next-level sales productivity. For every area that impacts productivity, from time management to signing closing documents, there’s an app or a platform that can help. In this guide, we’ll walk you through which tools are out there, why you need them, and how best to incorporate them into your sales strategy.

Nobody can deny Instagram is an effective marketing machine and that Instagram for Business is the turbocharged version. But business owners should be mindful about setting up an Instagram Business account and examine the pros and cons before taking the plunge.