Articles

Clubhouse blew up in early 2021, growing from 600,000 users in December 2020 to 10 million by the middle of Q1 2021. Impressive numbers, especially considering Clubhouse is invitation-only. What started as an underground hub for tech-insiders became the next big thing in social almost overnight. While the app’s cooled off since those heady days, […]

If your business is on Instagram, but you’re not using direct messages (DM) to talk to your followers, you’re missing out on one of IG’s most exciting features.  What is a DM? DMs allow you to chat directly to customers on a platform where many of them spend hours every day. You can use DMs […]

There was a time, not too long ago, when managing a marketing campaign involved a lot of guesswork. Hard data about customers and target audiences was hard to come by, A/B testing might involve sinking thousands of dollars into postage for a direct mail campaign, and–worst of all–the effectiveness of a campaign could only be […]

Nobody can deny Instagram is an effective marketing machine and that Instagram for Business is the turbocharged version. But business owners should be mindful about setting up an Instagram Business account and examine the pros and cons before taking the plunge.

This guide is here to help you understand DM, what it can do for your business, how to do it well, and how to avoid coming off like an obnoxious spammer.

Don’t make the mistake of focusing solely on acquiring new customers; nurture your existing customers who are spending their money with you. It won’t be easy though, healthy relationships require time and effort to maintain.