SEO Process

10 Best Rank Tracker Tools (Agency & in-House) 

Michael Ofei

Last Updated: Mar. 14, 2024

For serious marketers (of any team size) who want to save time with an all-in-one tool, Semrush is the best rank tracker in 2024.

If you’re new to SEO, a creator, or run a small agency, SERPWatcher is the way to go.

For valuable local SEO data, Local Viking is splendid.

And everyone needs Google Search Console. It provides the most accurate information on organic Google Search performance. Plus, it’s free.

Many more rank trackers claim to have the best analytics, design, and data accuracy. 

After thorough testing, we’ve narrowed down this selection to 10 tools that cover every unique need in SEO. Read on to see which ones to focus on.

Rank Tracking Tool Criteria

  • Reporting: Does the tool generate reports or provide dashboards that present ranking data to clients and colleagues? Are these reports easy to understand and customize?
  • Accuracy: Is the ranking data provided by the tool reliable and accurate? Are there any discrepancies or errors in the data?
  • Affordability: Does the tool offer a reasonable and straightforward pricing structure based on the number of tracked keywords? Are the costs consistent with your budget?
  • Refresh rate/frequency: Does the tool provide options for tracking keywords daily, weekly, or monthly? Does it offer on-demand tracking? How up-to-date is the data?
  • Design: Is the tool easy to navigate and find information without getting overwhelmed? Is the interface intuitive?
  • Geo-targeting: Does the tool allow for tracking keywords in various countries or specific states and towns for local SEO? Is it easy to target specific locations?
  • Notifications: Does the tool provide notifications for changes in keyword rankings? Are these notifications configurable?
  • Organization: Does the tool have a solid organizational structure? Does it use grouping, clusters, and tags to track campaigns efficiently? Is it easy to manage many campaigns at once?

What’s the Best Rank Tracker Tool?

  1. Semrush – Best overall SEO functionality
  2. Google Search Console – Best free (partial) data from Google
  3. Advanced Web Ranking – Best for reporting
  4. SERPWatcher by Mangools – Best for bloggers and small teams
  5. Ahrefs – Best for keyword analysis
  6. SEO PowerSuite – Best affordable option
  7. SEO Monitor – Best for forecasting
  8. Local Viking – Best for local SEO map tracking
  9. Nozzle – Best for data visualization
  10. ProRankTracker – Best for agencies and SEO professionals

#1 Position Tracker by Semrush

Best for overall SEO functionality

Price: Starts at $129.95/month with a 7-day trial.

Rankings updated: Daily

Since its 2008 inception, Semrush has honed its position-tracking tool for superior SEO and paid keyword monitoring. Semrush offers all the features you would expect from a premium rank tracker. It has a user-friendly interface and is backed by the largest online visibility platform in the world. Plus, with its native iOS and Android apps, Semrush ensures you’re tracking SEO performance anytime, anywhere.

The Best Part

It’s a full-featured rank-tracking tool that seamlessly integrates with Semrush’s SEO ecosystem. It provides maximum control over your marketing analytics and deliverables.

The Worst Part

Key functionalities like tags and cannibalization aren’t available on the lowest plan.

Top Features

  • Tracks daily ranking changes: Monitor the performance of your keywords and make informed decisions to improve search engine rankings.
  • Performance summary: Use AI to create a brief written summary of ranking changes. It also includes significant movements in your competitors’ positions.
  • Integrates with Google Analytics and Looker Studio: Gather detailed data and insights about your website’s performance and informed decisions.
  • Provides insights into competitor performance and search engine real estate: Analyze competitor performance and adjust your strategies accordingly.
  • Identifies keyword cannibalization issues: Adjust your strategy by identifying and addressing keyword cannibalization.
  • Highlights SERP features: Optimize your content to target featured snippets and increase visibility in search results.
  • Allows custom alerts for specific ranking changes: Stay informed and immediately act on important ranking changes.
  • Provides keyword tracking across devices and locations: Understand your performance on different operating systems and regions.
  • A comprehensive overview report: Track ranking positions and distributions and filter reporting outputs from a single dashboard.

Pricing

Semrush offers four pricing plans:

  • Free: You can only set up one project and track up to 10 keywords. The free account is there so you can test the waters.
  • Pro: $129.95/month (500 tracked keywords), designed for SEO professionals who require additional term quotas and features for their clients. It offers extended limits for tracked terms, advanced features, and more comprehensive reporting.
  • Guru: $249/month (1,500 tracked keywords), suitable if you need extensive-tracked term quotas, agency-level functionalities, and additional assistance.
  • Business: $499/month (5,000 tracked keywords), best for medium-sized agencies and in-house teams.

Annual plans provide up to 17% savings. 

#2 Google Search Console

Best free (partial) data from Google

Price: Free

Rankings updated: Daily

Google Search Console (GSC) is a powerful free tool by Google that offers valuable insights into your website’s performance on Google search. It’s a must-have tool in any SEO toolkit.

The Best Part

GSC offers the most accurate data and insights about your website’s performance on Google Search, helping you understand which keywords and pages drive traffic.

The Worst Part

It doesn’t offer the same functionality as dedicated rank-tracking tools, for example, client reporting, notifications, monitoring other search engines, and on-demand refreshes.

Top Features

  • Performance tracking: Access metrics like impressions, clicks, and average position to monitor your website’s performance in search results.
  • Keyword insights: Identify the keywords and queries driving traffic to your site, helping you understand what content resonates with your audience.
  • Monitoring position changes: Track changes in your website’s position over time, detect fluctuations, and identify potential issues affecting your visibility.
  • Click-through rate analysis: Analyze click-through rates to optimize your meta descriptions and titles and improve clickability.
  • Integration with other Google tools: Seamlessly integrate with other Google tools, such as Google Analytics and Google Data Studio, for a more comprehensive understanding of your website’s performance.

Pricing

GSC is a free tool provided by Google, making it accessible to everyone.

#3 Advanced Web Ranking

Best for reporting

Price: Starts at $99/month with a 30-day trial.

Rankings updated: On-demand

Founded in 2002, Advanced Web Ranking (AWR) is a powerful rank-tracking tool designed for experienced users, particularly large agencies with many clients. It offers comprehensive features and a user-friendly interface. This makes it a popular choice among SEO professionals.

The Best Part

AWR excels in reporting functionality, allowing you to create and customize data-rich reports. With powerful data visualizations, easily track traffic, cost-per-click (CPC) estimates, and rankings. 

The Worst Part

For only a SERP tracking solution, AWR is relatively expensive compared to other options in the market.

Top Features

  • Comprehensive rank history tracking: Monitor the historical performance of keywords, identify trends, and make data-driven decisions.
  • Google Maps listings tracking: Keep track of local SEO efforts by monitoring the rankings of business listings on Google Maps.
  • Cross-platform tracking: Track keyword rankings across different operating systems, including desktop, Android, and iPhone.
  • Multi-search engine tracking: Monitor keyword rankings across Google, Yahoo, Bing, YouTube, and Amazon.
  • Support for all Google websites: Track keyword rankings on all Google websites, ensuring comprehensive visibility across different regions and languages.
  • Video tracking on Google videos: Monitor the performance of videos on Google’s video SERP.
  • On-demand updates: Receive real-time updates on keyword rankings within an hour of requesting, enabling prompt reactions to maintain or improve rankings.
  • Search volume data in the main dashboard: Access search volume information for each keyword directly from the main dashboard.

Pricing

Advanced Web Ranking offers four pricing options:

  • Pro Plan: $99/month for up to 7,000 keywords.
  • Agency Plan: $199/month for up to 14,500 keywords.
  • Enterprise Plan: $499/month for up to 35,500 keywords.
  • Custom Plan: Starting at $700/month for up to 50,000 keywords.

Annual plans provide a 10% discount.

#4 SERPWatcher

Best for bloggers and small teams

Price: Starts at $49/month for paid plans, with a limited free option.

Rankings updated: Daily

Launched in July 2017, SERPWatcher is one of many SEO tools under the Mangools umbrella. SERPWatcher is known for its user-friendly interface. It also provides accurate data for almost any region.

The Best Part

SERPWatcher is the most visually appealing rank-tracking tool. It makes navigating and understanding how keywords are performing easy for you, your colleagues, and your clients.

The Worst Part

The highest plan is limited to just 1,500 tracked keywords.

Top Features

  • Interactive reports and alerts: Share interactive reports with clients or teammates and receive scheduled and event-based alerts to stay updated on significant changes.
  • SERP preview: Access a live snapshot of the SERP for each keyword and device.
  • Supported locations: Monitor rankings in cities, districts, and countries with support for over 50,000 locations. You can also track for a worldwide audience.
  • Performance Index: Measure your ranking performance with the Performance Index metric, which considers all position changes in your tracking.
  • Estimated visits: Get insights into potential organic traffic from your tracked keywords with the Estimated visits metric.
  • Keyword position flow: Understand how many keywords in your tracking went up, down, or unchanged.
  • Affordable: With 35% savings on yearly Mangools subscriptions, this is excellent value for creators and freelance SEO professionals. 
  • Keyword position distribution: See the distribution of keywords across different position ranges, such as top 1, top 3, top 10, top 20, and top 100.

Pricing

Mangools offers four pricing plans:

  • Entry: €29/month, best for a small website owner.
  • Basic: €49/month, suitable for a medium-sized media website.
  • Premium: €69/month, good for small teams and agencies.
  • Agency: €129/month, best for medium-sized agencies and in-house teams.

Annual plans provide a 35% discount. 

#5 Ahrefs

Best for keyword analysis

Price: Starts at $99/month with a limited free account.

Rankings updated: Daily

Ahrefs was founded in 2010 and has become a go-to tool for SEOs. With Ahrefs Rank Tracker, you can effortlessly slice and dice large amounts of data to monitor keyword positions. 

The Best Part

The ability to sort and filter large amounts of data into helpful insights and sleek reporting.

The Worst Part

To access daily tracking, you must pay an add-on fee between $100/month and $250/month, depending on your plan. Otherwise, tracking refreshes weekly.

Top Features

  • ​​Scheduled rank tracking: Schedule automated scans at regular intervals to receive updates on website performance in search engine results pages.
  • Great design: The dashboards and reports make it visually appealing to see your ranking performance at a glance without getting overwhelmed with data overload.
  • Data segmentation: Ahrefs has many filtering options, so you can hone in on the information you need for analysis.
  • Tags and grouping: Organize your tracked keywords into groups or pages to quickly see how many keywords you rank for on each URL.
  • Competitive analysis: Compare your keyword positions against competitors to identify quick opportunities.
  • Local rank tracking: Monitor local keyword rankings in 190 countries.
  • SERP features tracking: Determine the percentage of SERP features you rank for and compare it to the snippets you’ve won, making it easy to identify pages that need updating.

Pricing

Ahrefs offers four pricing plans:

  • Lite: $99/month, suitable for individuals or small businesses tracking website rankings and performing basic keyword analysis.
  • Standard: $179/month, designed for small to medium-sized businesses that require more advanced features, including competitor analysis and content research.
  • Advanced: $399/month, caters to agencies and larger businesses that need comprehensive SEO tools, including advanced keyword research, site audits, and rank tracking for multiple projects.
  • Agency: $999/month, targets agencies and large enterprises with extensive SEO needs. It offers advanced features, including API access, white-label reports, and increased limits for data and projects.

You get two months free on the annual plans. The free plan doesn’t include rank-tracking access. 

#6 SEO PowerSuite

Best affordable option

Price: Starts at $149/month for paid plans, with a limited free option.

Rankings updated: Daily

Founded by Aleh Barysevich in 2005, SEO PowerSuite offers a reliable and affordable rank tracker that doesn’t compromise functionality. If you don’t mind using a desktop app, SEO PowerSuite is an excellent option for any digital marketing professional. 

The Best Part

You can track unlimited keywords on any paid plan, making this the most affordable third-party rank-tracking tool on this list. 

The Worst Part

SEO PowerSuite requires installation on a desktop.

Top Features

  • Multi-search engine tracking: The rank tracking tool supports tracking keyword rankings across various search engines, including Google, Yahoo, Bing, YouTube, and Yandex.
  • Real-time updates: Stay up-to-date with real-time ranking updates and track changes in keyword positions over time.
  • Comprehensive reporting: Generate detailed reports on keyword rankings, competitor analysis, and SEO performance metrics to gain valuable insights.
  • Competitor analysis: Benchmark your keyword rankings against competitors and identify opportunities for improvement.
  • Local and global tracking: Track keyword rankings in specific geographic locations or across different countries to target local and international audiences.
  • Customizable dashboards: Create personalized rank-tracking dashboards to monitor key metrics and visualize SEO performance.
  • Historical data analysis: Analyze historical ranking data to identify trends and patterns in keyword performance.
  • Integration with other tools: Seamlessly integrate with other SEO PowerSuite tools at an affordable rate.

Pricing

SEO PowerSuite’s Rank Tracker provides three pricing options:

  • Free License: You can track unlimited keywords but can’t save projects, so it’s only good for testing or one-off use. 
  • Professional License: $149/year, a good entry-level plan for in-house teams and website owners. 
  • Enterprise License: $349/year, best for agencies and large teams needing more reporting control. 

Multi-year plans offer up to 34% savings.

#7 SEOmonitor

Best for forecasting

Price: Starts at $109/month with a three-month trial.

Rankings updated: Daily

Founded by Cosmin Negrescu in 2012, SEOmonitor specializes in intelligent forecasting for your targeted keywords. SEOMonitor is 100% focused on helping SEO agencies provide analytics for clients to increase retention.

The Best Part

SEOMonitor conveniently displays optimization data in the dashboard. One useful metric is the opportunity score. It combines search, SERP, and ranking data. The score ranges from 0 to 10. A higher score indicates a greater opportunity to optimize the page and improve its position.

The Worst Part

SEOMonitor’s user interface provides valuable insights, but it can be overwhelming and may require some time to become familiar with.

Top Features

  • Automatic keyword research: SEOMonitor helps users understand the competitiveness and relevance of keywords by providing insights into their search volume and difficulty.
  • Opportunity indicator: This feature prioritizes keywords likely to have the biggest impact on visits in the shortest time.
  • Visibility score: SEOMonitor’s Visibility Score accurately measures the overall visibility of a group of keywords in Google, giving you insights into your impression share in the organic results.
  • Business forecast: You can forecast future results based on data and choose from keyword groups, allowing you to build SEO proposals around projected outcomes.
  • Content performance review: It provides an in-depth analysis of external content pointing to a website, offering metrics such as domain rating, social media shares, visits, and conversions.
  • Organic traffic: By integrating with Google Analytics and Adobe SiteCatalyst, SEOMonitor provides valuable organic traffic metrics, including organic conversion rate and revenue.

Pricing

SEO Monitor offers a Base Plan at $109/month with optional add-ons, including:

  • Daily tracking: $33/month for daily tracking and content audits.
  • Traffic updates: $11/month for daily linking between conversion analytics and keywords.

Annual plans provide a 17% discount. 

#8 Local Viking

Best for local SEO map tracking

Price: Starts at $39/month with no free trial or account.

Rankings updated: 48hrs

Local Viking, founded in 2018, offers a comprehensive solution for managing and tracking the performance of Google Business Profiles (GBP’s)—with over 300,000 listings managed globally.

The Best Part

Local Viking has a geo area map with grid nodes to check your local keyword performance within your targeted area. With this data, you can optimize your GBP profile to get more visibility in neighboring regions. 

The Worst Part

Local Viking doesn’t offer a free trial, and the credit pricing system can be confusing. 

Top Features

  • Location-based targeting: Center your searches around specific lat/long coordinates, giving precise information on how your business ranks in different areas.
  • Mobile and desktop tracking: Track your rankings on mobile and desktop platforms, ensuring you have a comprehensive view of your business’s online visibility across different devices.
  • Historical rankings: View the historical performance of your GBP’s, enabling you to analyze trends and measure the success of your local SEO efforts over time.
  • Comprehensive reporting: Generate interactive reports and receive alerts to keep yourself and your team updated on essential changes in your rankings.
  • Easy manual spot check: Local Viking provides direct links in your dashboard, allowing you to inspect local search results whenever needed manually.
  • GeoGrid tracking: Visualize and analyze how your business ranks from multiple coordinates in relation to each other.

Pricing

Local Viking offers five pricing options:

  • Single: $39/month, ideal for managing a single location.
  • Starter: $59/month, suitable for handling up to 10 GBP’s.
  • Pro: $99/month, best for small teams and agencies managing up to 20 profiles.
  • Agency: $149/month, designed for medium-sized agencies and businesses managing up to 40 profiles.
  • Enterprise: $200/month for large agencies managing up to 70 listings.

Get two months free with annual plans.

#9 Nozzle

Best for data visualization

Price: Starts at $59/month with a 14-day trial.

Rankings updated: On-demand

Nozzle was created in 2014 to create a better rank-tracking solution for their SEO agency. Fast-forward to today, and Nozzle is one of the best tools for data visualization and insights.

The Best Part

Nozzle’s data visualization capabilities are top-notch, providing detailed reporting widgets within the dashboard so you can easily interpret and analyze keyword ranking data.

The Worst Part

With so much data available, the user interface can be overwhelming and requires a learning curve.

Top Features

  • Feature access: Nozzle includes all features in every pricing tier. Regardless of your level or scale, you can experience everything Nozzle offers.
  • Detailed reporting: Nozzle’s widgets in the dashboard offer highly detailed and customizable reports.
  • On-demand data pulls: You can refresh ranking data on demand, allowing them to obtain real-time insights into keyword performance.
  • Nozzle Vission: An interactive screenshot of the SERPs and a proprietary calculation to estimate CTRs and traffic.
  • Powerful data visualization: Nozzle excels in data visualization, presenting performance metrics as graphs and tables that are highly responsive and customizable.
  • Scheduled data pulls: Schedule data pulls as often as every five minutes, providing a high level of granularity.
  • Customizable dashboards: Customize your dashboards and reporting widgets to focus on the metrics that most matter to you.

Pricing

Nozzle offers six pricing plans:

  • Basic: $59/month is best for hobbyist SEOs.
  • Advanced: $119/month, suitable for niche website owners and affiliate marketers.
  • Pro: $299/month, good for small agencies.
  • Pro Plus: $599/month, best for medium-sized agencies.
  • Business basic: $1,119/month for large agencies.
  • Business advanced: $2,999 best for very large websites.

Annual plans offer a 16% discount. 

#10 Pro Rank Tracker

Best for SEO professionals

Price: Starts at $49/month with a 14-day trial.

Rankings updated: On-demand

Pro Rank Tracker (PRT) is a highly specialized SEO rank tracking and reporting solution launched in 2014 by Eyal Aftabi. It offers thorough reports and notification options, allowing you to track keyword rankings across various search engines and monitor the historical performance.

The Best Part

Very detailed reports and notification options to send automated emails for ranking progress or to be notified of any significant position changes.

The Worst Part

You can’t set a global region for keywords, which affects websites with a worldwide audience.

Top Features

  • Comprehensive rank history tracking: Easily monitor the historical performance of your keywords, identify trends, and make data-driven decisions.
  • Google Maps listings tracking: Keep a close eye on your local SEO efforts by monitoring the rankings of your business listings on Google Maps.
  • Cross-platform tracking: Track keyword rankings across different operating systems, including desktop, Android, and iOS.
  • Multi-search engine tracking: Monitor keyword rankings across Google, Yahoo, Bing, YouTube, and Amazon.
  • Support for all Google websites: Track keyword rankings on all Google websites, ensuring comprehensive visibility across different regions and languages.
  • Video tracking on Google Videos: Monitor the performance of your videos on Google Videos SERPs.
  • Search volume data in the main dashboard: Access search volume information for each keyword directly from the main dashboard. Understand the popularity and competition of your targeted keywords to refine your SEO strategy.

Pricing

Pro Rank Tracker offers three pricing plans:

  • Starter: $49/month, suitable for individuals new to rank tracking or with lower requirements for the number of tracked terms.
  • Pro: $109/month, designed for SEO professionals who require additional term quotas and features for their clients.
  • Agency: $180/month for those seeking extensive-tracked term quotas, agency-level functionalities, and additional assistance.

Annual plans provide a 20% discount.

Ready To Pick a Keyword Rank Tracker Today? Here Are Our Top 3 Picks

  1. Semrush: The best all-in-one solution for teams of any size. It’s seriously overpowered. The rank-tracking dashboard is highly configurable and offers actionable competitor insights. Plus, it integrates with Semrush’s 55+ marketing tools, so you can have everything you need under one roof.
  2. Google Search Console: If you have a website, use Google Search Console. It’s free. And while it has limitations, it’s the most accurate search data you can get.
  3. SERPWatcher: If you’re new to SEO, are a blogger, or run a smaller consultancy, SERPWatcher is the way to go. It has affordable pricing plans and a gorgeous interface. It removes any friction to start tracking your keywords. And like Semrush, the subscription gets you access to Mangools suite of SEO tools.

If you’re still on the fence about Semrush, check out our in-depth 2024 Semrush Review. Leigh McKenzie, a Growth Marketer and SEO Consultant since 2016, walks you through all the core features. He takes you behind the scenes of how he uses Semrush to generate millions in annual sales for his clients.

“It’s plain unfair to spy on your competition with this much detail. But that’s the value of using an overpowered SEO tool like Semrush. If you don’t do it, it’s almost guaranteed your competitors are doing it to you. – Leigh McKenzie”