LAST UPDATED ON October 14, 2020
Improving Your WordPress Loading Times With WP Rocket
Bad Wordpress loading times can sink your entire website. We sat down with the WP-Rocket team to talk about how to cut those times down.
When it comes to putting together your website, there are many design tools out there to simplify things for the non-tech-savvy.
However, one case where further issues can rise is if your WordPress loading times are too long. Expert studies show that for each 100-microsecond longer it takes your site to load, you see a 1% decrease in sales. This stems from customers either assuming that your site is broken or just running out of patience.
If a customer leaves your website because it takes too long to load, it essentially wipes out all the good you do in terms of optimizing your page, marketing outreach, and creating good web copy. Luckily, there are tools that can help you with this problem, just as they can streamline other areas like business proposals. We recently spoke to Renee Johnson of WP Rocket, a plugin that specifically helps WordPress users cut down on their loading times.
How WP-Rocket Cuts Down On WordPress Loading Times
As Johnson shares, fixing up WordPress loading times was something that was personally important to the founding team at WP Rocket. Having worked with WordPress as web developers, they understood how important it was to keep sites running quickly, but weren’t happy with the optimization tools on the market.
To help support WordPress users, WP Rocket pulls out all the stops. “WP Rocket provides complete solutions, simple configuration, compatibility with WordPress themes, plugins, and various hosting environments (often automatic), and a support team to ensure our customer’s success,” Johnson explains. This is key considering the fact that the WordPress base covers such a wide spread of users with both different needs and different tiers of design mastery. One commonality that Johnson finds with the base is that they are both driven and inquisitive by nature.
“There is also often an assumption that when using tools to test for website performance that the grades and scores provided represent the loading speed of their website, which is not necessarily the case. Only the loading time metric can provide that.”
Where People Are Making Mistakes With WordPress Loading Times
With this said, even the most inquisitive mind can make mistakes, especially if you don’t have a background in web development. “There is also often an assumption that when using tools to test for website performance that the grades and scores provided represent the loading speed of the their website, which is not necessarily the case. Only the loading time metric can provide that,” Johnson explains. In addition, she mentions that when using the WP Rocket tool, you don’t need to apply every option on your website. Along with best practices like minimizing image sizes and getting rid of old plugins, she notes that just the base settings on WP Rocket will cover 80% of the client’s needs for web performance.
Utilizing optimized SEO content from the professionals at Article-Writing.co is a key way to boost your traffic as well as your authority, but that doesn’t work effectively if you’re not able to get people to stay on your website in the first place. Using tools like WP-Rocket enables you to track how well your sites are loading to make sure that the effort you put in on your content and design isn’t neutralized by one bad decision or issue. To keep up with company news and learn more about their innovative business software, check out the WP-Rocket website or follow them on Facebook and Twitter.