CONTENT MARKETING OUTREACH
Expand Your Content Marketing Outreach With Elokenz
When it comes to content marketing, those who are starting out are already fighting an uphill battle.
The good news is that there are a variety of different content marketing tools available to help simplify things, from sourcing the best keywords to letting even non-writers create effective and appealing content. However, this is only half the battle. To get the SEO ranking and social media shares that are the endgame of content marketing, you need to also work on your content marketing outreach. To talk about how to make this happen, we recently sat down with Alexandre Benyekkou of Elokenz.
How Elokenz Started Helping With Content Marketing Outreach
When it comes to what the goal of Elokenz is, Benyekkou minces little words. The basic purpose of the platform is “to create content marketers get more leads for their articles and what they
At first, this may give you a little bit of déjà vu. There’s no shortage of tools out there to help business owners schedule content posting, so what reason is there to give Elokenz the nod over Buffer or Hootsuite? Benyekkou notes that there is one major difference that sets Elokenz apart.
“You have a library, you put all your articles in it and the Elokenz algorithm will recognize when will be a good time to repost the articles, learning from your posts and the level of engagement,”
Understanding The Content Marketing Outreach Game
One area where a lot of companies fall short on their content marketing outreach, according to Benyekkou, is not taking the necessary time to read their analytics, and this is especially important when it comes to content marketing. Remember, effective content marketing can be measured off of the strength of the backlinks you get to your content as well as the social media interaction you generate. Normally, this means that you have to target who you share content to. For example, an older topic may be relevant once again due to a certain piece of news, and this makes a perfect time for you to try and share said content to potential influencers or clients. What Elokenz tries to do is make this happen automatically, which is great for small business owners strapped for time.
There’s a good reason why many people use expert content marketers like Powerful Outreach to handle their content marketing outreach needs. It’s ultimately a lot of different skills that need to be combined in order to be used effectively—and this is difficult for many teams. However, tools like Elokenz can help break this down into smaller tasks, making it easier for small business teams to take on. To keep up with company news and learn more about their innovative business software, check out the Elokenz website or follow them on Facebook and Twitter.