LAST UPDATED ON October 14, 2020
Why You Should Be Using SEMrush
As your business ages, so too does your website content. The increased volume in content, over time, can get messy, difficult to navigate, and become less relevant to users.
As your business ages, so too does your website content. The increased volume in content, over time, can get messy, difficult to navigate, and become less relevant to users. Backlinks that were once authoritative become less popular. Keywords that once ranked high are now oversaturated in your market. Trends in buyer behavior might require you to reconsider a more mobile-friendly platform.
These decisions impact your website’s performance in search results. Search engines seeking optimized content rely on your keywords, metadata and site architecture to rank your content appropriately in their search results pages. If your web pages are filled with crawl errors, harmful backlinks, and lacking the appropriate keywords, your content will get overlooked, while competitors edge above you in local SERP’s.