WHAT SETS E-COMMERCE WEB DESIGN APART

What Sets E-Commerce Web Design Apart

Ryan Velez, Expert Content Specialist, Powerful Writing
1/14/18

 

E-commerce is a booming industry that is only set to grow further and further, and don’t make the mistake of thinking that you need to be a major e-commerce business in order to carve out a successful niche for yourself.

The two main things that you need to consider as an e-commerce professional is to make sure that

  • You have a product/service worth selling.
  • Your website is an effective platform to make the sales process happen.

For this second point, the first thing that you need to do is implement successful e-commerce web design. Here are some ways that you can go about doing that.

Ways To Improve Your E-Commerce Web Design

Here are some key things that you want to keep in mind.

Simplicity: There’s a temptation among amateur web designers to think that more is everything when it comes to their site, more features, more ads, more colors. However, you don’t want this to try and distract from the true point of your site, to try and guide people towards a sale. Less add-ons mean fewer chances for your sites to break down or load slowly.

Emphasis On Images: Because customers will often buy your product without being able to see it in person, you need to make sure that you have a variety of different images available, at high quality and different angles. By the same token, you also want to make sure that you have effective product descriptions that allow customers to fill in the blanks. In a retail setting, they could ask an employee, and they don’t have that here—unless you use a chatbot.

Remember The Basics: Along with all of these tips, remember business website essentials like making sure that you have all the contact information for customers to reach out to you, as well as site testimonials to serve as a sort of social proof on the website.

       

      Supporting Your E-Commerce Web Design Plans

      With it said, when it comes to improving your e-commerce web design, putting the above pieces of insight into action can be done in a variety of different ways. Here are some of the potential options on the table.

      Learning from others: A lot of the time, it pays to stand on the shoulders of giants when it comes to improving your e-commerce websites. If you see something working out for another site, it may be a good idea to try and introduce different elements. To get the ball rolling, look at our curated list of great Shopify storefronts to take a look at.

      Outsourcing the work: Web design can be a complex process, and when you are working in e-commerce, any issue with your website affects your entire business, just like buying a proper domain. This is why it’s a good idea to try and consider using outside help to get the job done. The key is to make sure that you choose proper professionals who know your niche and platform of choice.