Responsive websites are a necessity in today’s digital marketplace. It’s not surprising when statistics show that 51% of time spent online in the United States took place from a mobile device rather than a personal computer.
Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.
What is Responsive Web Design?
Though it’s a common business marketing term, many small business owners still wonder what a responsive website really entails.
A responsive website, aptly named, means that the site’s web design has been developed to adapt and respond to the different forms of technology that your audience uses to view your site.
For example, if you’ve ever opened a website on your phone that forces you to scroll horizontally rather than vertically, you’ve seen a website that is not responsive. Oftentimes, a horizontal view leaves you piecing together cut-off sentences and large photos. On the other hand, a responsive web design ensures that visitors have a seamless experience while on your small business’s website.
What Are the Benefits of a Responsive Website?
Strategic business marketing includes many tactics to help your small business reach your goals, both online and offline. Responsive web design is a key tool, offering many valuable benefits to your online marketing efforts.
Faster Web Pages
Countless statistics indicate that internet users’ attention spans are becoming increasingly short. More than ever, distractions pull your audience away from your site. With responsive web design, your site is optimized. Optimization and faster webpage loading times mean that website users can better navigate your site rather than clicking away in frustration.
Higher Conversion Rates
With easier navigation and shorter loading times, visitors are more likely to stay on your website and find information easily. Once your visitors are able to find your services, they’re likelier to contact you. Furthermore, a responsive web design ensures that your website remains consistent and recognizable for return customers using different devices to browse your site.
Undoubtedly, you’ve heard the term SEO. Though the term can seem vague at times, there’s an important aspect of SEO to remember in terms of your web design’s responsiveness. Google prefers those who have a mobile-friendly and desktop version of their site. If your site can configure to tablets, large phones, and everything in between, it’ll rank even higher in search results. Better SEO means better traffic to your website!
Less Website Upkeep
Rather than choosing a responsive web design, many small business owners choose websites with a mobile and desktop version. A problem arises with that solution. With the changing sizes of mobile phones and tablets, only two versions of a website can be a challenge. With a responsive site, an optimal layout is available for any screen size, thanks to fluid grids. Less time spent updating the sizing and layouts to match evolving technology means more time on what you do best.
Determine Marketing ROI More Efficiently
A responsive website provides an additional benefit to your small business’ analytics and reporting. Instead of managing multiple versions of a website, a responsive site allows you to track your audience, conversions, and traffic sources much easier. Similar to Google awarding you through better SEO ranking, Google Analytics now caters to the responsive web design model. It delivers consolidated information that gives you the whole picture on your marketing results.
A Unified, Memorable Brand
One of the key benefits of a responsive website is the ability to design one site that’s applicable to all internet users. As a result, a single design delivers your brand’s look, personality, and voice in a unified fashion. Though this may seem surface level, business marketing best practices indicate that a unified brand builds loyalty and recall, which then directly converts to repeat customers.
Forty percent of internet users stated that they exclusively search on their mobile phones, so don’t let your small business fall behind the times!