Jan 27, 2021
There was a time, not too long ago, when managing a marketing campaign involved a lot of guesswork. Hard data about customers and target audiences was hard to come by, A/B testing might involve sinking thousands of dollars into postage for a direct mail campaign, and–worst of all–the effectiveness of a campaign could only be […]
Continue Reading
Dec 18, 2020
Anyone who’s experienced a webinar first-hand, either as a host or an audience member, probably won’t need convincing about the impact one can have. It’s no secret that webinars are great for driving traffic to your website, generating leads, and conducting live training at scale.
Continue Reading
Oct 30, 2020
Nobody can deny Instagram is an effective marketing machine and that Instagram for Business is the turbocharged version. But business owners should be mindful about setting up an Instagram Business account and examine the pros and cons before taking the plunge.
Continue Reading
Oct 16, 2020
This guide is here to help you understand DM, what it can do for your business, how to do it well, and how to avoid coming off like an obnoxious spammer.
Continue Reading
Oct 7, 2019
Email marketing is one of the most impactful marketing channels a brand can employ. On average, an email’s ROI is $38 for every $1 spent.
Continue Reading
Aug 14, 2019
So, you have an eCommerce store. You spent thousands building a website, fine-tuned your branding, created customer avatars...
Continue Reading
