Marketing

Apr 7, 2021

26 Small Business Marketing Software & Tools You Need

When I founded TopicRanker.com, I had no time or budget to buy fancy software. I had to get SEO and lead gen marketing going fast to build up my MRR so I could pay the API costs. What I found is that using the right tool appropriately allowed me to level the playing field and […]

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email testing

Mar 26, 2021

3 Test Email Message Samples To Check Before Sending (+ 6 Tools to Try)

How many times did you happen to see an email with badly written copy, poorly rendered images, or broken links? It happens all the time, in fact, 80% of emails have at least one typo or a broken link or image in them. But such a blunder can cost a company a spoiled reputation no […]

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Feb 11, 2021

How to Sell on Instagram DM in 2021 [w/ Examples and Templates]

If your business is on Instagram, but you’re not using direct messages (DM) to talk to your followers, you’re missing out on one of IG’s most exciting features.  What is a DM? DMs allow you to chat directly to customers on a platform where many of them spend hours every day. You can use DMs […]

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Jan 27, 2021

I Tested These 20 Campaign Management Tools (2023 Update)

There was a time, not too long ago, when managing a marketing campaign involved a lot of guesswork. Hard data about customers and target audiences was hard to come by, A/B testing might involve sinking thousands of dollars into postage for a direct mail campaign, and–worst of all–the effectiveness of a campaign could only be […]

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Oct 30, 2020

Top 10 Disadvantages of an Instagram Business Account in 2023

Nobody can deny Instagram is an effective marketing machine and that Instagram for Business is the turbocharged version. But business owners should be mindful about setting up an Instagram Business account and examine the pros and cons before taking the plunge.

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Oct 16, 2020

What Is DM for Business And How To Use It In 2023 [Templates]

This guide is here to help you understand DM, what it can do for your business, how to do it well, and how to avoid coming off like an obnoxious spammer.

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