Content Marketing

Apr 7, 2021

21 Small Business Marketing Tools You Need in 2022 [Tried & Tested]

Marketing tools are the great equalizer for a small business.  Using the right tool appropriately can allow you to level the playing field to compete with the heavyweights in your industry and put your business’ growth on steroids (don’t worry, no lifetime bans here).  In this guide, we’re going to look at the best digital […]

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email testing

Mar 26, 2021

3 Test Email Message Samples To Check Before Sending (+ 6 Tools to Try)

How many times did you happen to see an email with badly written copy, poorly rendered images, or broken links? It happens all the time, in fact, 80% of emails have at least one typo or a broken link or image in them. But such a blunder can cost a company a spoiled reputation no […]

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Feb 11, 2021

How to Sell on Instagram DM in 2021 [w/ Examples and Templates]

If your business is on Instagram, but you’re not using direct messages (DM) to talk to your followers, you’re missing out on one of IG’s most exciting features.  What is a DM? DMs allow you to chat directly to customers on a platform where many of them spend hours every day. You can use DMs […]

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Jan 27, 2021

Top 20 Campaign Management Tools For Every Use Case In 2021

There was a time, not too long ago, when managing a marketing campaign involved a lot of guesswork. Hard data about customers and target audiences was hard to come by, A/B testing might involve sinking thousands of dollars into postage for a direct mail campaign, and–worst of all–the effectiveness of a campaign could only be […]

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Dec 18, 2020

12 Winning Webinar Topics: Tried & Tested (2021 Update)

Anyone who’s experienced a webinar first-hand, either as a host or an audience member, probably won’t need convincing about the impact one can have. It’s no secret that webinars are great for driving traffic to your website, generating leads, and conducting live training at scale.

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Oct 30, 2020

Disadvantages of an Instagram Business Account

Nobody can deny Instagram is an effective marketing machine and that Instagram for Business is the turbocharged version. But business owners should be mindful about setting up an Instagram Business account and examine the pros and cons before taking the plunge.

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