Ryan Velez, Expert Content Specialist, Powerful Writing
1/25/19

When it comes to talking about the world of digital business, some people tend to put B2B into its own corner, and chances are most of the big e-commerce success stories you hear about focus more on the B2C segment.

When it comes to talking about the world of digital business, some people tend to put B2B into its own corner, and chances are most of the big e-commerce success stories you hear about focus more on the B2C segment.

What Makes B2B E-Commerce So Successful?

When you want to emulate some of the titans of B2B e-commerce, it’s important to mention that a lot of businesses are already in the B2B realm without knowing it. Many online brands end up selling items for B2B customers without really knowing it, but this is a mistake. As an online seller, you should be looking up sales data to see if there is a growing segment of your audience that could benefit from your product. This will come in handy for marketing and other reasons.

Aside from that, B2B e-commerce is successful because e-commerce itself represents exactly the type of platform that business professionals want: a more efficient and effective way to order different items they may need. When time is of the essence and you need a lot of a certain product, would you rather buy in bulk online and have it delivered or go to the effort of driving to get it? From major corporations to small businesses, e-commerce is a boon.

       

      Getting Your Feet Wet With B2B E-Commerce

      So, what happens when the time comes for you to try and open up your own offerings in B2B e-commerce? While there are a lot of different issues coming at you at once, the best mindset to take is making sure that you don’t go overboard and instead try to break it down into some more simple steps.

      For example, don’t feel that you instantly need to open up a beta version of your platform to all your customers. Inviting only a few, perhaps some of your more easygoing clients, gives you the chance to do some basic stress testing to your platform and your process.

      Another thing that can be difficult to debate is whether or not it makes sense to try and convert your your B2B offline customers online. The answer is yes, but where it gets harder is how to make that happen without it feeling like you are forcing them. A good way to start is advertising the fact that online offers benefits like more price transparency as well as 24-hour purchasing ability. In time, they will see how it can help their business as well.

      Finally, when you are getting started in any venture, let alone B2B e-commerce, it’s important to understand that you can’t dedicate your energy to every single aspect of things at once. Using tools that can compile and even automate some of these functions will keep you from spreading yourself too thin in those early days of business.