In the old days, marketers had to labor through email campaigns and carry out stressful, repetitive tasks that didn’t guarantee any increase in sales. We all know that the hospitality industry is one with many positive expectations from people all around the world. So, when marketing tasks are done manually, there’s a higher probability of overlooking some vital aspects. That’s where marketing automation can help lighten the load.
Marketing automation uses internet tools and special software to optimize and automate the marketing process, leaving little to manual input once everything is set up. With automation, hospitality providers no longer need to take on marketing activities manually. They can set up marketing automation tools to carry out repetitive tasks, communicate with customers and leave everyone satisfied.
It’s also one way the hospitality industry is employing innovations to boost their operations. From the front desk, room reservations, billing and so on, automation gives guests the best experience. It has a way of converting disconnected and inefficient human efforts into an integrated process which, in turn, makes workflow much easier. Also, it helps improve the quality and reliability offered to customers and ensures a seamless lodging experience for them.
Additionally, it helps improve hospitality marketing so you can reach a wider scope of customers and provide solutions for hotels. It’s best to note that hospitality marketing automation is a form of investment that requires a large amount of strategy before implementation. The reason why is you’ll want to get it right and leave customers satisfied throughout the lodging process.
That said, there are a few ways marketing automation is transforming the hospitality industry.
Valuable Time Saved on Email Campaigns
Hospitality providers save valuable time by setting up automated email and repeat campaigns. Drip email campaigns are fully automatic and autonomous, which reduces the need to monitor on a frequent basis. Once everything is set up, customers receive specific response emails based on their interaction with the first message.
Offering Customers a Personalized Experience
Marketing automation doesn’t just save time, it also offers personalized experiences to guests. When a prospecting guest interacts with an automated service system, the information received can create a personalized profile for that guest based on past activities, habits and purchase history. This allows you to provide well-tailored offers to them and satisfy their needs before they know what they want.
Connecting with Guests Through Welcome Emails
Guests want to feel right at home in any hospitality establishment they choose. That’s why it’s fast becoming a trend for hospitality providers to send streamlined and personalized on-property welcome emails to guests upon check-in. Automated, personalized emails don’t need any extra manual input and they leave a good impression on guests. They’re also helpful to communicate with the hotel’s support team.
In addition to these strategies, hospitality establishments use automated surveys to get ratings and feedback from their guests. With this, they know what works and what needs improvement.
These are just some of the large ways that marketing automation is transforming the industry. Look into applying these techniques for your company and watch your business soar.
Interested in finding out more about how you can use marketing automation to increase direct bookings for your hotel? Just click here.