You have probably heard of SEO. In fact, you have probably thought, “Hey! I should some SEO tools for my business.”
SEO is one of the small business buzzwords that can get almost anyone salivating over the opportunities it offers. Even if a person isn’t exactly sure how it works or how to leverage its power, nearly everyone knows that it is a very effective method for driving more traffic towards a business.
SEO for small businesses is one of the most popular forms of digital marketing. This is not just because it is a buzzword. It is because it has proven results that can help bring in more qualified leads and generate more revenue for nearly any business.
These days, nearly everyone shops online. It is estimate the 79% of Americans make purchases online in some form. Even those that do not buy anything on the Internet, typically do some form of online research before they buy something offline. This is a really big pie and pretty much anyone who wants to expand their business is looking to take a bite out of it.
Get Your Piece Of The Pie
If you want to get your piece of the pie, SEO tools are the best way to get started. Essentially, leveraging SEO is a way to develop your online presence, so that potential customers can find your business.
Think about it. If someone searches for a product or service that you offer, but your business appears below thousands of other companies in a search engine result list, do you really think that they are going to choose you?
Chances are that they will choose one of the first few options that they encounter. This means that for successful online sells, it is critical that your company appears as close to the front page as possible. Using search engine optimization is the best path towards that.
Sounds good, doesn’t it?
This is why so many companies have invested money into SEO for their business. Many of them see phenomenal returns on their investment. However, some of them don’t get a penny back.
So how can you guarantee a great return on your investment?
Tracking SEO Performance To Ensure High Returns
An investment in SEO is completely worthless if you do not take the proper steps to track, evaluate and adapt your strategies.
There is no magic SEO formula. Despite what you may think or what some digital marketing firms may say, it is impossible to guarantee a number one ranking on Google. This is because search engine rankings are determined by an algorithm that analyzes multiple aspects of your SEO content in order to determine its relevance based on specific keywords that may be searched by consumers.
This does not mean that a paragraph stuffed with ‘BUY ACME’ over 100 times is going to be more effective at driving traffic to your site. In fact, these algorithms are so advanced that they rank content based on specific qualities of value. This means that they only way to climb the ranks is by demonstrating as many of those qualities as possible.
Using SEO Tools To Stay On Top
In order to develop a strong search engine ranking, it is necessary to track, evaluate and adapt your SEO strategies until they are as effective as possible. There are a wide variety of SEO metrics that provide invaluable insight. If you want to find success online, then it is necessary to use the best SEO tracker to evaluate every aspect of your performance.
This includes analyzing metrics such as:
- Keyword Rankings
- Website Traffic
- Average Time On-Page
- Pages Per Visitor
- Returning Users
- Bounce Rates
- Page Load Speed
The best way to do this is by using SEO trackers to consolidate and report all of the essential analytics. There are many options on the market, but here are just a few super effective examples.
AgencyAnalytics – This is an effective service that makes it easy to evaluate all of the most important metrics. It creates dynamic reports that can be used to impress clients and save time.
AuthorityLabs – This is a great SEO tools for daily tracking of your SEO performance. This is for people who want to be deeply involved in the SEO process and desire consistent modifications in order to optimize their impact.
RankTrackr – This is a SEO tool for the experts. It is intended for SEO professionals. Although it can provide a lot of insight, it may be difficult to use for some people who are just starting out.