How much time do you spend on social media?

Don’t worry. We’re not going to tell anyone, but think about how many hours a day you are on Facebook, Twitter, or Instagram.

The truth is it may be an embarrassingly high amount, particularly when you are supposed to be hard at work.

Now think about what all of your potential customers are doing during their average day in the office. It’s probably similar to you. Of course, everyone does what needs to be done in a day, but there is also a lot of time in between that we spend clicking through Facebook and scrolling down our phones.

As a small business owner, there is huge potential for taking advantage of this to engage your audience.

Think of it this way – if you want to catch the big fish, you need to go to where they are swimming.

Without Social Media, Do You Even Exist?

Social media has become so intrinsic to everyone’s daily activities that it is an essential part of creating an online presence for your business. In fact, if you don’t leverage social media as part of your online marketing strategy, you are missing out on engaging a huge portion of your potential customer base.

These days, promoting your brand isn’t just about billboard advertisements and TV ads. Truthfully, these methods are almost obsolete for everyone except for the biggest brands.

As a small business, engaging your audience is a totally new game. While it may seem difficult to make your business noticeable in the ocean of the Internet, social media actually makes it possible for the little guys to be as influential as the biggest companies.

Of course, it takes a lot of work and a killer social media strategy in order to be successful, but there are many ways social media can be used to make a strong impact with your audience.

How Social Media Can Be Used To Reach Your Audience

Share Videos – Users on social media spend literally millions of hours watching videos every day. If you want to reach your audience and have them notice you, then you need to give them something that they want. Sharing videos is a great way to grab someone’s attention during the low times of the workday.

Tag Commenters, Guest Bloggers, and Others – People love to be recognized for something. This means that if you have the chance to tag someone in one of your social posts, you should always take advantage of the opportunity. It will help you boost your post shares and start a conversation with an audience member, which can extend to their network as well.

Share Valuable Content – In order to engage your audience, you need to share content that is valuable to them. This can help establish you as an industry expert and will prove your business as a prized resource.

Challenges to Success On Social Media

Staying Consistent – In order to be successful on social media, you need to be consistent. If your audience expects you to deliver and you fail to do so, this will hurt the trust in your relationship with them.

Staying Relevant – The best social media listens to its audience as much as it shares. It is not enough to simply self-promote your brand every day. You need to listen to what your audience desires and give them what they are craving.

Staying Responsive – Social media is about the conversation and interaction. If you fail to be responsive to your audience then you risk losing their attention. No one enjoys a one-sided conversation, so make sure that you respond consistently and promptly.

The Best Social Media Tools For Ensuring Success

Social media isn’t easy, but that doesn’t mean it can’t be used successfully. However, the secret to success actually lies in the tools that you use to manage your accounts and posting.

Audiense – This is an insightful tool that can help small businesses evaluate their social media performance in order to adapt their strategy for maximum impact. It’s an amazing tool for small businesses that need extra guidance for their social media plan.

Good Audience – This is a totally comprehensive social media service that can help a small business tackle their social media game. They are capable of assisting with nearly every aspect of social media.

Article-Writing.Co – For small businesses that want to create compelling content for their social media accounts, this is a highly effective writing service that provides top quality content at extremely competitive pricing.